Unstructured digital data is finally seeing its day in the sun. Relational databases and other forms of formatted and categorized data are far from obsolete, but their long reign at the pinnacle of data value is slipping.
The critical measure in this regard is “value.” Unstructured data includes everything from documents to images to video and audio streams to social media posts. Collectively, these types of data account for 80-90% or more of the overall digital data universe, by most estimates.
