Tag: Brand

Software & Systems

Using AI to reboot brand-client relationships

August 26, 2021

Via: Tech Crunch

Marketing automation has usually focused on driving sales, mainly using past purchase or late funnel behavior (e.g., paid search) as a predictor of an imminent purchase. While effective at boosting sales numbers, this widely implemented strategy can result in a […]

Basic Querying, BI Categories

Customers Expect Convenience and Safety: Will Brands Deliver?

July 31, 2020

Via: CMSWire

COVID-19 has amplified customer expectations for safety and convenience, according to a new report from Forrester Research. That finding should come as no surprise, but businesses are doing a mixed job on delivering. The report, The New, Unstable Normal: How […]