Tag: B2C

BI Users, Business Users

Using B2B Marketing Strategies to Grow Your Business

July 22, 2022

Via: CMSWire

A significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses. The automotive industry is an excellent example of B2B. […]

BI Users, Business Users

Commercializing deep tech startups: A practical guide for founders and investors

February 10, 2021

Via: Tech Crunch

As a deep tech investor, I have often noticed that deep tech startups go through a different evolution cycle than a typical B2B or B2C company. Accordingly, the challenges they face along the way are different — commercialization tends to […]