There’s a proverb that says old habits die hard. This is certainly true in business, even those that aggressively move forward in their markets. Why do I remind of this proverb? Because most businesses, no matter their size or industry, have been oriented toward reducing costs and/or implementing new technology as their performance goals.
These goals are their means of improving competitive posturing and nibbling at market share. This goal orientation hasn’t changed for decades and is growing more popular with the advent of digital technologies. So, what’s wrong with this picture?