I’m sure you haven’t been able to escape the media’s endless gloomy predictions about the fate of the app. We’ve been told that new apps are a waste of money. Growth rates are sluggish. Nobody is downloading apps anymore (beyond the few we can’t live without like WhatsApp and Facebook).
But all you need to do is take a look at the statistics: the app bubble is showing no signs of bursting. On a global scale, as more people around the world own mobile devices, the app economy is not just healthy, it’s booming.
