Who pays for apps? Who doesn’t when they should? And who is most likely to make in-app purchases on the fly?
To help app developers build a strategy, we asked two experts about mobile app purchasing behavior: John B. Dinsmore, assistant professor of marketing at the Raj Soin College of Business at Wright State University and lead author of “To ‘Free’ or Not to ‘Free’: Trait Predictors of Mobile App Purchasing Tendencies and Joe Silverman, CEO of New York Computer Help.
