Email newsletters have become a popular way to interact with existing and potential customers. In just one mailing, brands can incorporate all the latest news on their products and services, avoiding the unsubscribes that come from too many individual emails. With the right approach, businesses can also see an increase in conversions thanks to the information they pack into their newsletters.
But what is the right approach? If your business is getting started in this type of marketing, it’s important to plan a strategy in advance to get the most impact from your efforts. Here are a few tips that can help.