Your business is hit with a ransomware attack. Or your ecommerce site crashes. Your legacy system stops working. Or maybe your latest software release has a major bug. These are just some of the problems that ecommerce, technology and other companies experience at one time or another.
The issue is not if a problem – or crisis – occurs, but how your company handles it when it does. Manage the problem poorly, you risk losing customers, or worse. Handle a crisis promptly and professionally, you can fend off a public relations disaster and might even gain new customers.
