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Why data analytics initiatives still fail

April 24, 2018

Via: CIO

Executives talk about the value of data in generalities, but Michele Koch, director of enterprise data intelligence at Navient Solutions, can calculate the actual worth of her company’s data.

In fact, Koch can figure, in real dollars, the increased revenue and decreased costs produced by the company’s various data elements. As a result, she is well aware that problems within Navient’s data can hurt its bottom line. A mistake in a key data field within a customer’s profile, for instance, could mean the company can’t process a loan at the lowest cost.

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