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What Is a Customer Data Platform (CDP)?

September 26, 2023

Via: CMSWire

In today’s data-driven landscape, understanding and leveraging customer information is paramount to business success. Enter the customer data platform (CDP), a solution designed to unify and streamline customer data from multiple sources.

As businesses grapple with data deluge, the CDP emerges as a tool capable of centralizing this data into a unified customer view. What exactly is a customer data platform, and how does it distinguish itself from other data management solutions? Dive in as we demystify the role of CDPs in modern business.

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