As a business leader, what is more important to you: your customers or your employees? It’s not a trick question – but it might as well be.
While we don’t want to choose, in some ways we do every day. We prioritize the customer experience in every facet of our business, from how we build our products to how we market to end users to how we judge our success as a team and company. But when it comes to investing in the employee experience, we’ve left a lot on the table.