“Personal data is the new oil of the internet and the new currency of the digital world.” Not my words, but words of Ms Kuneva, the European commissioner back in 2009. As much as the bureaucrats are removed from the real life, she was right then and even more right now.
Just look at the valuations of the data businesses, like Facebook or Google, or their newer rivals like Snapchat. If you need further confirmation, Cambridge Analytica of a recent fame has summed it up in their corporate slogan — “Data drives all that we do.”
