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Machine Learning vs. Predictive Analytics

Predictive analytics and machine learning are extremely powerful tools used to predict future outcomes from large amounts of data. They help businesses gain insights, improve efficiency, and make informed decisions. With the big data space estimated to reach a value of $105 billion by 2027 (up from $37 billion in 2018), and 97% of organizations investing in big data and AI, the importance of predictive analytics and machine learning should not be underestimated. In this article, we will explore machine learning vs. predictive analytics, what each discipline involves, and how they intersect.

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