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Building a data-driven culture through a business experimentation framework

May 1, 2018

Via: CIO

“Given a ten percent chance of a 100 times payoff, you should take that bet every time. But you’re still going to be wrong nine times out of 10.” –Jeff Bezos

Leading organizations like Amazon, Walmart, Uber, Netflix, Google X, Intuit and Instagram have all vigorously embraced the philosophy that rapid experimentation is the most efficient and effective path to meeting customer needs. In an interview with Metis Strategy’s Peter High, entrepreneur Peter Diamandis explains that the most nimble and innovative companies like Uber and Google X “are running over 1,000 experiments per year and are creating a culture that allows for rapid experimentation and constant failure and iteration.”

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