Over the past several years, businesses have increasingly adopted self-service business intelligence (BI). In its November 2016 “Self-Service BI Market – Global Forecast to 2021” report, Research and Markets forecast the global self-service BI market would double to $7.31 billion by 2021.
The benefits seem clear. Whereas traditional BI is frequently seen as slow and rigid, self-service BI promises ease of use and agility. With self-service BI, business users can get access to the data and insights they need, when they need them, without having to rely on IT, which can often be a bottleneck with traditional business intelligence. By bypassing IT, the business can better capitalize on opportunities and quickly react to problems.