The world’s biggest commercial brands and consumer technology companies are constantly being challenged and upended by disruption. The same is true in the B2B world. In fact, a recent survey revealed that 85% of enterprise decision-makers feel they have just two years to make significant inroads on digital transformation before suffering financially or falling behind their competitors.
For enterprise organizations, a digitally transformed future must be a data-driven one. Whoever can use technology to transform the customer experience and be the first to discover and deliver on new business models will be the disruptor. Those who can’t will be disrupted in this period known as the “era of Digital Darwinism”. Here are five key trends that enterprises should keep in mind as 2018 unfolds:
